China's ZBOM brings delight to the world. ZBOM, while ushering in the Chinese New Year 2025, together with Jay Chou, sends the best New Year wishes to users around the world from the world's famous landmarks, such as land in London, Tokyo, and New York. In 2025, ZBOM will remain committed to providing global families with "ideal homes" and unfolding the scroll of a better life in the world.

ZBOM, a leader in whole-house customized homes, has made it a tradition to send New Year wishes to global users and flame in them the pursuit of the vision of a better home. Since 2016, ZBOM has shone on the giant screen of Times Square in New York for nine consecutive years. Last year, its brand image amazed five famous cities in the world during the Spring Festival. During the Chinese New Year 2025, ZBOM will grandly appear on the huge screens in London, Tokyo, and New York, sending New Year wishes to users around the world. All this not only offers a remarkable display of "Made in China" on the global stage, but also vividly depicts how ZBOM is growing into an international brand by navigating through waves.

Our Vision: Navigating the boat of "home" towards the global market

Turning an empty house into an ideal home is what we are doing. ZBOM, a brand highly valuing product quality and design, is an expert in translating deep insights into user needs into "whole house integration" solutions. We provide the full chain home service featuring "whole case design + system integration + integrated delivery" to build the core of customers' homes. By making home function, design aesthetics, health promotion, and environmental protection more home-relevant, we deliver to customers "ideal homes" in the truest sense. In this way, we not only cater to consumers' pursuit of quality life, but redefine the service standards of the home industry.

Amid global economic integration, for a brand to go global has become an important path of high-quality development. A growing number of Chinese brands are riding the wave of the "global era of navigation" in expanding into overseas markets and seeking new growth opportunities. Guided by the development philosophy of "China-based ZBOM benefiting the world", in November 2023, we held the Global New Product Conference and the Global Strategy Conference in Bangkok, Thailand, embarking on a new journey into the global market with greater momentum and confidence. Now, our footprints have covered more than 10 countries and regions such as the United States, Southeast Asia, Australia, and the Middle East. With the whole-house customized service winning the favor of users in many countries and regions, ZBOM has become a high-quality supplier to international five-star hotels such as Ritz-Carlton and Rosewood Hotel.

Going global is the only way for ZBOM to become an international brand. What is more, going global represents our active response to the national call for brands to go global in a high-quality way, promote the construction of modern industrial systems, and develop into "Made in China" brands with international influence. Navigating the boat of "home" towards the global market not only wins us the international market, but provides valuable experience for Chinese brands to go global.

Our "home" story: Innovative intelligent services from products to life with "home" at the core

Driven by consumption upgrading and technological innovation, the home industry is accelerating toward the era of intelligence. In this context, ZBOM, while advancing forward-looking strategic layout and innovative practice, launched a new section of custom doors and windows at the end of 2024, expanding its products to custom doors and windows and smart homes. It also released the original "H130 whole house with the same model" design system, enabling a seamless connection between smart and customized homes, and providing users with a more comfortable and personalized home life.

In 2025, ZBOM will pay more attention to the green and healthy life of users, highlighting the emotional value and living experience of "home". Furthermore, the brand will meet the needs of global users for a better home life through technological innovation and continuous production of high-quality products. The shift from product focus to life focus, from "Made in China" to "Created in China", fully reflects the brand's commitment to centering innovative services around the core of "home" and fostering an ideal life for families around the world.

Our "home" vision: Pursuing the vision of the "world home" from individual families to community living in dream "homes"

In the future, ZBOM will continue the people-oriented approach, root deeper in China, and deepen its practice of the "whole house integration" strategy, and display international design concepts.Pursuing the vision of the "world home", it will consolidate and expand overseas markets, deepen collaboration with global partners, and develop into a home brand with global influence.

ZBOM carries hope in every step as it grows from an Anhui brand to a national brand, from serving China to serving the world, from benefiting individual families to benefiting the community. The spring breeze breathes new life into everything, making it the right time to sail ahead. ZBOM will continue to aim high and keep low. It will leverage its solid strength to build ideal homes for users, exposing global users to the blueprint of Chinese enterprises going global and the unique confidence of Chinese home brands. (By Li Tianyang and Cao Suhuang)