ZBOM launches the youth brand IK.

The brand’s advertisement is debuted at the “Crossroads of the World,” New York Times Square.

Lang Ping, the head coach of the Chinese women’s volleyball team, and many other Olympic champions were signed as brand guests, who select and enjoy their ZBOM products.

ZBOM signs Eike Yamashita, the founder of the “Danshari Life Philosophy,” as the chief life consultant.

ZBOM signs real estate developers such as Greenland, Landsea, and BRC, and becomes one of their strategic suppliers.